Anna Fong
User Experience Designer
BANK OF HAWAII
Welcome Center
ABOUT
Create an onboarding experience for new Bank of Hawaii customers who open a deposit account through online channels or at a branch.
CHALLENGE
Ensure customers they made the right choice in choosing Bank of Hawaii and show we are more personable than the other local banks.
Welcome page wireframe
Connect page wireframe
Plan page wireframe
SOLUTION
A welcome center that provides customers with the information on what to expect, what tools they can use to enhance their banking experience, tips on how to stay connected, ways to get in touch with banking representatives and help in setting financial goals.
Welcome page
Connect page
Plan page
CONTRIBUTION
Product Designer
I worked directly with the product owner and project manager to define the needs and create a set of low fidelity wireframes. The wireframes were then refined using existing components from the website library. I selected the imagery and wrote copy for the components in the pages. I connected with the Brand team to refine imagery and copy so they aligned with the Bank of Hawaii brand guidelines.