Anna Fong

ABOUT

AMA Hawaii is a local chapter of the national American Marketing Association. The Hawaii market is uniquely different from nearly everywhere else in the world and this website provides support in navigating through the challenges and opportunities Hawaii marketers face.

CHALLENGE

Provide a space to connect, support, and empower the marketing professionals from across the islands and throughout the Pacific.

Homepage

SOLUTION

A responsive website with a prominent navigation that contains information that can be accessed in one click or tap. A carousel was added on the homepage to promote monthly in person and virtual events as well as evergreen messaging. The search function can also be enabled in the top right corner by a click or tap of the magnifying glass icon to reveal the search field.

Sitemap

CONTRIBUTION

User Experience Designer & Project Manager
I led the project from start to finish and worked cross functionally with the creative director and the development team. I presented sitemaps, wireframes, and low fidelity mockups to executive leadership to show progress and to receive feedback for moving forward. I completed a full content audit of the previous website and removed pages with outdated content and low page views. I selected the imagery from AMA Hawaii’s content library and made copy updates to fit in the new layouts and added the dark blue color palette and patterns provided by the Creative Director. I worked side by side with the developers during template creation, adding of new pages, population the asset library, and final QA.